Delivery pack
Everything needed to run a session: the timed run-of-show, the follow-along prompt and the weak output to diagnose for each session, and the three fictional task briefs. The thinking behind the design lives on the home page. Switch session with the control above.
The three sessions
Why by task, not function: a finance modeller and a strategist doing the same kind of work learn the move better together. It gives us a reusable library instead of a bespoke session per team. Function-specific questions land in the 30-minute Q&A.
What every session teaches: an AI-fluency framework, run as a loop
Not "here's what Claude can do." Every session drills four AI-fluency competencies (the 4Ds) as a loop you run on your own work, without handing judgment to the tool:
Foundations: taught in every session
The goal is that people change how they use AI day to day, not just in these three tasks. That needs two things: a working picture of how the system behaves, and the four competencies drilled deep enough to become habits.
How the system actually works: the model under the 4Ds
- It predicts the next words from patterns (not a database, not a calculator), and it's non-deterministic: the same prompt can give different answers.
- It only knows what's in front of it: this conversation, the files you attach, a Project's knowledge. It has none of your context unless you give it. (That's why Description matters.)
- Fluent is not correct. It's built to sound right, so it will be confidently wrong. (That's why Discernment matters.)
- Long context isn't flat: it weights the start and end, and Projects retrieve chunks, not every page. Put what matters deliberately.
- The model is a dial: Sonnet is fast and cheap, Opus reasons deeper. More model is not better. Match it to the task. (That's Delegation.)
- The point: understand these facts and the 4Ds stop being rules to memorise and become the obvious way to work.
Delegation: what to hand over, and to which tool
- Problem awareness: get clear on the outcome you actually want before you open a chat. Half of bad output is a fuzzy goal.
- Platform awareness: Alia for the everyday, Claude for the document-heavy or reasoning-hard gap; Chat vs Project vs Artifact vs Office plugin; Sonnet by default, Opus for hard reasoning.
- Task delegation: split the work: what you do, what Claude drafts, and the judgment you never hand over.
Daily habit: before any task, ask "is this an Alia job, a Claude job, or a me job, and which model?"
Description: communicate so it can actually do it
- Product: state the output you want: format, length, structure, what "done" looks like.
- Process: tell it how to approach the task: the steps, "think before you answer," "work across all the documents," "show your working."
- Performance: set how it behaves: a role ("act as a skeptical CFO"), tone, and how to interact ("ask before you assume").
Daily habit: brief it like a sharp new colleague who can't read your mind: context, an example, and what good looks like. The second prompt is where the value is.
Discernment: evaluate what comes back, critically
- Product: is it actually right, complete, and what you asked for? Check the substance, not the polish.
- Process: did it do what you told it: reason across all the docs, compute instead of guess, cite its sources?
- Performance: is it behaving as briefed, or drifting, flattering, or over-claiming?
Daily habit: read to catch it being wrong, not to be reassured. Make it cite, verify a sample, treat the most confident line as the one to check.
Diligence: use it responsibly and own the result
- Creation: work from real sources, don't let it invent, and keep inputs appropriate (non-confidential unless the environment is approved).
- Transparency: be open about AI-assisted work where it matters, with your team and in what you ship.
- Deployment: verify before you act; you own the decision and its consequences, not the model.
Daily habit: never forward or act on AI output you haven't checked. The name on the work is yours.
How each session runs: same shape every time
The move for , in one prompt (step 2 of the loop):
Craft & workflow:
The teaching substance: which surface to reach for, how to hold context, the efficient workflow for this kind of work, and the traps. This is what separates someone with the use case from someone who's actually good at it.
Surface: Chat, Project or Artifact
- The prototype itself always lives in an Artifact: that's what makes it clickable and editable in place.
- Chat for a one-off build you won't reuse.
- Project when your prototypes share brand constraints or assets: drop your palette, tone and components into project knowledge, so every prototype starts on-brand instead of generic.
Describe it well: the D most people skip
"Make me a dashboard" gets you generic. Brief it in three parts:
- Product: what the tool does and the sample data it shows.
- Process: build it as an interactive artifact; you'll iterate by chat.
- Performance: premium, editorial, clickable, ready to demo.
The efficient workflow
- Describe the tool plus sample data → get the first artifact.
- Iterate by voice in small diffs ("add a region filter", "make it a heatmap"), not full rewrites. That's far faster and cheaper than regenerating the whole app.
- Use Sonnet to iterate; reach for Opus only on a genuinely complex first build.
- Stop at demo-ready. It's a throwaway to align people; hand engineering a spec, not the artifact.
Traps, and the Skill that makes it repeatable
- It builds a front-end only: no real backend or live data unless connected. Don't try to ship it.
- Synthetic/sample data only; the moment you'd paste real customer data, stop.
- Repeatable: the "Prototype scaffolder" Skill preloads your brand constraints, so every prototype opens on-brand in one invocation.
Surface, and holding context
- Chat for a one-off model; a Project for a model or dataset you return to. It persists and you never re-upload, which halves the token spend.
- Make it compute: get a computed artifact (real code behind it) or a .xlsx with live formulas, never a typed table, which drifts over a long chat.
- Keep every assumption in one editable block. Change inputs there and ask for the delta; don't re-paste the whole workbook each turn.
- Claude for Excel works inside the workbook (cell-level citations, native pivots) and is more token-efficient than the web app, which re-renders the full document and a PDF preview every time.
Describe it well: the D most people skip
Underspecify and it types a table that drifts. Brief it in three parts:
- Product: three scenarios, contribution by year, ranked sensitivity.
- Process: actually compute it; keep the assumptions in one editable block.
- Performance: show the delta on every change; flag what it's most sensitive to.
The efficient modelling workflow
- Sonnet to build and iterate the structure (cheap); Opus only for genuinely hard logic.
- Assumptions block up top; scenarios as columns.
- Run sensitivity by conversation ("margin −200bps", "KSA delayed two quarters") and read the delta. Don't rebuild.
- Ask which assumption contribution is most sensitive to. That ranking is the output a decision-maker actually wants.
- Export .xlsx for the team; edit sections, don't regenerate the whole thing.
Traps, and the Skill that makes it repeatable
- Always verify the numbers: you own the model, not Claude.
- If totals stop tying out on a long chat, rebuild clean from the assumptions block.
- Don't let the Excel add-in become a setup rabbit hole; the artifact path works for everyone.
- Repeatable: the "Scenario model builder" Skill encodes your standard model structure.
Project vs Chat, and holding context
- One tight argument over a handful of documents → a single Chat, everything attached, held in full context for line-by-line reasoning.
- A large, evolving corpus you interrogate over days (a data room, a research library) → a Project. Upload once, it persists, the team shares it, and you never re-upload.
- Know the trade-off: past a size threshold a Project switches to retrieval: it pulls the most relevant chunks rather than holding every page. Strong for breadth ("what across these 200 docs touches change-of-control?"), weaker for a single exhaustive read. For a completeness question, be systematic; don't assume retrieval saw everything.
- Map before you drill: ask for an index of the corpus first, then target questions. Never open with "summarize everything".
- Force grounding: "quote the exact passage and name the document before each conclusion." It catches gloss and hallucination and makes every claim checkable. This is a standard long-context technique.
Describe it well: the D most people skip
A vague ask gets a bland summary. The brief is what turns it into a red-team:
- Product: the synthesis, the contradictions, and the questions the documents don't answer.
- Process: reason across all the documents; cite each claim to its source.
- Performance: a skeptical board member, not a cheerleader.
Due diligence over a data room: the efficient workflow
- Load the data room into a Project once: persists, shared, no re-upload (re-uploading doubles the token spend).
- Encode your DD framework as a Skill: "for each document extract parties, obligations, change-of-control, financial terms, red flags." Every doc now gets identical treatment and you never re-type the framework.
- Pass 1, triage: index the room and flag the documents carrying material risk.
- Pass 2, extract: run the schema over the flagged docs (Sonnet is fine and cheap here).
- Pass 3, synthesize: contradictions, gaps ("what should be in this room and isn't?"), and the judgment call. Opus earns its cost on this step.
- Output the DD memo as a .docx with citations via file creation; edit sections, don't regenerate the whole memo each change.
One schema, and the traps
- Use one extraction schema across every document (same fields each time) so the synthesis is apples-to-apples.
- It will synthesize confidently without pressure-testing. Always end with "where do these contradict, what's the weakest link, what's missing".
- Citations required, then spot-check a sample against source. Trust, then verify.
- Retrieval can miss on completeness. For "does any document mention X", be systematic, not trusting.
- Repeatable: the "Research synthesizer" Skill packages the map → extract → red-team method into one invocation.
Cross-cutting craft: every session
Skill, or just a prompt?
- Just prompt when it's a one-off, the task changes each time, or you're still working out the method.
- Make it a Skill when you run the same structured task repeatedly with a stable method, and you want it consistent, shareable and one-invocation: a DD extraction framework, your standard model structure, a brand-constrained prototype starter.
- Rule of thumb: prompt to find the method; package it as a Skill once it's stable. If you've typed the same long brief three times, that brief wants to be a Skill.
- Skills are provisioned by IT for the org. You invoke them, you don't build them live.
Capabilities & limitations: what earns trust, what doesn't
- Strong at: reasoning over a lot of text, drafting and restructuring, synthesis, building artifacts, finding patterns.
- Weak or risky at: exact arithmetic unless it computes; perfect recall across a huge corpus (retrieval misses); anything needing current facts you didn't give it. And it's non-deterministic: same prompt, different output.
- It hallucinates confidently: fluent and wrong. Ground it (give the source), make it cite, and verify before you act. Never let fluent prose stand in for a checked fact. This is the backbone of Discernment.
Connectors (MCP): stop copy-pasting live data
- Connectors let Claude pull from approved live sources instead of you exporting and re-pasting: less re-uploading, fresher data. Most useful for Heavy Analysis and Research.
- What's switched on is governed by IT / InfoSec. Use what's approved; don't assume a connector is available.
- Out of scope here: computer use, workflows and Cowork are turned off by InfoSec: don't teach or demo them.
Task Brief:
Store Performance Tracker: prototype brief
fictionalScenario. You have 15 minutes in next week's exec review to pitch an internal tool that lets regional managers see store performance at a glance. You want a clickable prototype, not slides.
Your task. Turn this into a working interactive artifact: a sortable store table, a chart, a region filter and a KPI strip. A throwaway to align the room, not production.
Sample data (fictional):
| Store | City | Region | Monthly rev (AED) | YoY | Margin | Footfall |
|---|---|---|---|---|---|---|
| Aurelia Dubai Mall | Dubai | UAE | 4,200,000 | +12% | 61% | 48,000 |
| Aurelia Mall of the Emirates | Dubai | UAE | 3,100,000 | +6% | 59% | 39,000 |
| Aurelia Yas Mall | Abu Dhabi | UAE | 2,400,000 | +9% | 58% | 27,000 |
| Aurelia The Avenues | Kuwait City | Kuwait | 2,900,000 | −3% | 55% | 31,000 |
| Aurelia Mall of Qatar | Doha | Qatar | 2,100,000 | +18% | 57% | 22,000 |
| Aurelia Riyadh Park | Riyadh | KSA | 3,600,000 | +21% | 60% | 41,000 |
| Aurelia Red Sea Mall | Jeddah | KSA | 2,700,000 | +14% | 58% | 29,000 |
| Aurelia City Centre Bahrain | Manama | Bahrain | 1,600,000 | −1% | 54% | 18,000 |
Stretch: ask for 3 on-brand names for the tool and a one-line pitch.
Own-Concept Beauty Launch: P&L assumptions
fictionalScenario. Aurelia is launching an own-concept beauty brand. Build the 3-year P&L across three scenarios, then run sensitivity live.
| Store rollout | Y1: 5 stores (UAE) · Y2: +6 (KSA) · Y3: +7 (Qatar + Kuwait) |
| Revenue / store | AED 3.5M per store per year (mature run-rate) |
| E-commerce | = 25% of retail revenue |
| Gross margin | Base 62% · Upside 66% · Downside 57% |
| Marketing | 18% of revenue (Y1) → 15% (Y2) → 12% (Y3) |
| Fixed overhead | AED 22M in Y1, growing 8% per year |
Your task. Base / upside / downside; show revenue, gross profit, marketing, overhead, contribution by year. Then run: margin −200bps · marketing +5pts · KSA delayed 2 quarters. Rank what contribution is most sensitive to.
The point of the exercise: make Claude compute these, so the numbers don't drift.
Load all three documents into one Project, then synthesize and red-team. They're written to contradict each other in places. Surfacing those tensions is the exercise.
Document A: Draft strategy memo
fictionalThesis. Over three years, shift growth capital from franchised international brands toward Aurelia-owned own-concept brands, beginning with beauty. Target: own-concepts from ~8% to ~25% of group revenue by Year 3.
Rationale (as argued):
- Own-concepts carry higher gross margin than franchises, and we keep 100% of the brand equity.
- We already have the retail footprint and customer data to launch without a partner.
- Franchise renewals are getting more expensive; own-concepts de-risk that dependency.
Plan. Launch beauty Y1 (UAE), scale to KSA Y2, Qatar + Kuwait Y3. Fund by reallocating ~AED 120M of planned franchise capex.
Document B: Market notes
fictional- GCC own-brand beauty is growing ~14% a year; consumer openness to regional brands is rising.
- But building a beauty brand from zero typically takes 5–7 years to reach stable repeat-purchase economics; early years are marketing-heavy.
- The gross-margin advantage is real at scale, but net margin is usually lower for the first 2–3 years due to marketing spend and low store utilization.
- Two regional competitors launched own-concept beauty in the last 18 months. Attention is getting crowded.
- Franchise partners currently fund brand-marketing spend we'd have to carry ourselves.
Document C: Board pre-read (excerpt)
fictional- Projects the beauty line reaches AED 60M revenue and positive contribution by end of Year 3.
- Assumes payback on the AED 120M reallocation within three years.
- States own-concept blended margin ~62%, "consistent with or above franchise."
- Risk section flags execution and talent, but not the multi-year brand-building ramp.
Facilitator note (remove before sharing to participants): planted tensions: C's 3-yr payback vs B's 5–7-yr ramp; A's "higher margin" vs B's "lower net margin early"; C omitting the ramp risk B raises.
Owners: Director of AI: content, Skills, model/ecosystem accuracy, IT enablement · Director of Change Mgmt: scheduling, invites, academy, follow-up · Presenter + co-host: run the recording & Q&A.
Before booking: IT enables code execution & file creation org-wide + Claude for Excel (Heavy Analysis); Skills provisioned; validated attendee list (target Mon 6 Jul).
From the AI Lab · Chalhoub Group.